The task and its users
Pelle uses actual Pelletterie D&D product content to build a brand homepage, product categories and details, plus search, filters, colour galleries and favourites. It is currently an independent preview running separately from the original WordPress store.
Visitors need to find the doctor-bag collection from the brand imagery, then inspect a specific product’s images and selection information. Content editors must check that a depicted bag matches the actual product and that its silhouette, dimensions, leather texture, stitching and hardware have a factual basis. The page needs to introduce the brand and support a specific choice.
Why we designed it this way
Scene images and a brand story alone may leave visitors unsure which bag is pictured, which colours are available or how it is constructed. Editorial imagery therefore stays associated with categories, galleries and product details; shape and material are grounded in actual photographs.
The path from homepage to category to product details carries the brand narrative into a practical choice. AI can assist creative direction and production, while product facts still require product and brand review. Keeping a test workflow in the independent preview also allows pages and shopping operations to be checked without replacing the production store. Whether more complete browsing improves sales requires live operating data.
What happens in practice
- Organise product content. Use actual product information and photographs to arrange the brand homepage, stories and care content, ensuring pictured products correspond to catalogue entries and details.
- Support browsing and selection. Use search, filters, colour galleries and favourites to open specific products and inspect their images and selection information.
- Check the test shopping workflow. The independent environment includes test orders and order management. Server-side checks verify price and stock consistency within that test workflow. The original WordPress production store continues separately.
What can be checked now
The current stage is Independent preview. The public preview includes the brand homepage, categories and product details. Three actual page screenshots show that browsing path; test orders check the order workflow in an isolated environment.
Public pages support inspection of brand content, product information and browsing paths. Test orders check software workflows in an isolated environment. The preview remains excluded from search indexing; payment, email and external advertising services are not connected for live operation. Counts of redesigned pages or generated assets have not been used as evidence of marketing growth.
Limits and next steps
The preview does not represent live trading, real payment collection or fulfilment, and has not replaced the original Pelletterie D&D WordPress store. Scene images are brand visuals, not documentary images of actual users. Product facts remain based on real product information and brand confirmation.
Before live operation, confirm products and operating content, configure payment and email services, and complete acceptance of the live workflow. Marketing or sales evaluation should start with agreed measures and then use actual operating data. No measured conversion, advertising or sales growth has been published.